Annmarie Erickson, APR
executive vice PRESIDENT
Annmarie Erickson, APR, is executive vice president of Van Dyke Horn, bringing her immense experience and expertise in communications, campaign development and strategic planning to the firm’s 30-plus clients in Detroit and Lansing.
Erickson comes to the firm from Henry Ford Health System, where she served as vice president of governance, but is best known for her long tenure at the Detroit Institute of Arts (DIA). Erickson’s notable career in the communications field began with roles including director of public relations at Southeast Michigan Chapter of the March of Dimes Birth Defects Foundation, vice president at Casey Communications Management, and communications counsel in the President’s Office at the Cranbrook Educational Community. In her 18 months at Henry Ford Health System, Erickson coordinated governance activities for boards and committees across the System, including managing board engagement in the System’s recently approved strategic plan.
In her role as executive vice president and chief operating officer at the DIA, Erickson was instrumental in developing and coordinating the museum’s strategy through the City of Detroit bankruptcy, including testifying for the DIA in Federal Bankruptcy Court and assisting in the successful completion of its commitment to the “Grand Bargain.” Erickson’s other achievements at the DIA include: leading the public relations and marketing for the DIA’s best attended exhibition ever, 316,000 visitors in 12 weeks saw Van Gogh: Face to Face (2000); coordinating communications around the DIA building renovation; serving as a member of the Steering Committee for the re-installation of the museum collection; coordination of the public relations and marketing for the DIA Grand Opening (2007), and leading the successful 2012 millage campaign, which resulted in public support of the museum from taxpayers in Macomb, Oakland and Wayne counties.
In addition to her considerable professional expertise, Erickson has served as a volunteer board member for numerous arts and culture organizations across Detroit. She serves currently on the Governing Board of the Detroit Symphony Orchestra, as board vice-chair for InsideOut Literary Arts and as a board member of Culture Source. She is a published writer and poet.
Annmarie graduated with a Bachelor’s Degree in journalism from Central Michigan University and Master’s Degree in English/creative writing from Wayne State University, where she was a recipient of the Lougheed-Eldredge Merit Scholarship. She has also earned accredited status (APR) through the Public Relations Society of America.